Why millennials LOVE TEA and do not get enough of the IN drink
Why millennials LOVE TEA and do not get enough of the IN drink. Do you know who or what Millennials are? What sounds like a newly discovered bacterium or a robot brand actually describes a group of people, born between 1980-1995. A google search with the keyword Millennials gives you a thousand hits with articles about this generation!
Millennials are probably no news for you anymore. After all, you grew up with the Internet and social media.
Tea as the ´in-drink´ of the new generation:
In the meantime, entire libraries have been filled with studies and market research on the millennials, but today we want to pursue a very specific question:
What do the Millennials drink?
It seems, quality of nutrition plays an important role in their lives. It has to be healthy, high quality and organic, from the yoghurt to a cup of tea!
They almost seem a little boring, the millennials. They do not want to know about the political and rebellious attitude of their parents. But that does not mean they do have a ´I don´t care´attitude. Especially not regarding food – it is all about health. No young generation before has smoked and drunk so little. Millennials are more interested in so-called superfoods, which are said to have many health benefits.
Quality is the keyword
So it should be healthy, but another aspect is just as important: quality. This generation is no longer satisfied with cheaply produced mass-produced goods. They want quality products and are willing to pay more. Their social conscience also plays an important role. When it comes to the products they consume, they want to know where they come from and how they are produced. Organic is the keyword for the millennials.
Healthy, high quality and organic – these are the ingredients of the favourite drink of this generation!
The classic coffee is out – The Millennials make the tea viral
Tea or coffee? Coffee or tea? They are aiming for: fresher, more natural, healthier and milder. These are qualities that make the millennials like tea so much – and that they miss in coffee. Tea is becoming a lifestyle drink for this generation and a real trend. A drink with which they identify themselves and through which they express their attitude towards life…
Tea in social media
A photo of freshly cooked teas on Instagram, a pin on a new favourite recipe with tea on Pinterest, the homemade face mask made of black tea: That´s what the millennials share with the world, what is important to them: a healthy lifestyle with a healthy body, good quality and natural products.
Whether it is the superfood green tea or an oriental chai with milk, the whole generation knows the health benefits of tea.
More than just a teabag: Millennials re-define tea
Rich in antioxidants and vitamins, antibacterial and awakening. This is just a brief overview of the health benefits of tea. Everyone knows that chamomile tea works for sore throats, but the specific and general benefits of various teas for the whole body is something the millennials rediscover for all our sake .They go online in search of new ways of using tea, an alternative or addition to the hot steaming cup. This is how they create homemade iced tea, healthy smoothies with green tea, after-sun with black tea and many more tea varieties! The DIY generation likes creativity, individuality and above all, natural and organic.
Organic tea from Semper Tea for every generation – from Millennials to Baby Boomers
Whether you are looking for natural tea for your face mask or you want to enjoy the classic aroma of tea in a tea cup. With Semper Tea you are always on the safe side. Our passion is high-quality, organic tea, beautifully designed and presented in quirky mini boxes or attractive tea chests.
Visit our online shop and discover our two tea lines:
Semper Tea is well-known as a tea supplier for hotels, restaurants and cafes but also of fine food shops.
Semper Company Tea & More, S.L.
P. I. Alcalá X, Calle 4 N 6.
41500 Alcalá de Guadaíra.
Seville – Spain
T: +34 954 30 79 36
F: +34 954 30 09 42